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Six-month pipeline health timeline from December to May showing the steep decline for accounting firms that paused Meta ads versus the steady performance of firms that dialed down spend instead of pausing
· meta-ads

It's May. The Accounting Firms That Paused Marketing in December Are Now 60 Days Behind.

It's May 2026. Accounting firms that paused Meta ads through tax season are now 60-90 days behind on pipeline. Real numbers from inside the industry.
Sales pipeline timeline showing the 30-day panic zone where most firms quit and the real close window between days 60 and 75 for tax and accounting firms
· meta-ads

Stop Killing Ad Campaigns at Day 30. Your Real Close Window Is 45 to 75 Days.

Real days-to-close benchmarks for tax and accounting firms, from 7 years inside the industry. W2 prospects close in 60-75 days. Business owners in 40-55.