Ads to Close · Accounting Firms · Fractional CFOs

Your ads agency should know how an accounting firm actually runs.
We do.

You've hired agencies that couldn't explain what a tax planning engagement is. We've spent seven years marketing them.

See If We're a Fit
7+
Years in the accounting industry
$1.2M+
Ad spend managed
$80,625
Largest tax plan we helped close
We hear this from every firm we talk to

Does this sound familiar?

Every firm we talk to has the same story. You hired an agency, spent thousands, and got garbage. The agency sent leads. The leads didn't pick up. The ones who did couldn't afford you.

"We spent more on ads last year than we did on our office lease. I still can't tell you what we got for it."

How much does it cost you per year? Calculate ROI
94%

of leads never answer the phone

$13K+

burned monthly between ads, agency fees, and sales staff

100%

of calls are education calls, not sales calls

$0

revenue from 6 months of "leads"

$156K+

wasted per year if nothing changes

Ad spend, agency fees, sales staff base, and zero closed clients to show for it.

From chaos to control

Here's what changes when your agency actually understands your business.

Before
  • 50+ "leads" per month, mostly junk
  • No-shows, tire-kickers, spam
  • Your sales person wastes hours on bad calls
After
  • 25-37+ booked appointments per month. Scales with your budget
  • Business owners making $1M+, already familiar with what you do
  • Your sales person closes engagements, not chases strangers
90% reduction in wasted sales calls

The 3 pillars of what we do

All three work together. That's the point.

Experience

Industry Insider

Most marketing agencies learn your industry from a Google search. We spent 7 years inside it. That means zero ramp-up, copy that already speaks your client's language, and strategy built around how accounting firms actually grow.

  • Your business model is our starting point, not a learning curve
  • Messaging calibrated to firm owners, not generic "business owners"
  • We know why $1M+ business owners say yes to a tax plan, and what makes them walk
Learn more
Execution

Full-Funnel Ownership

One team builds and runs everything. Ads, pages, qualification, follow-up, reporting. No handoffs between departments, no gaps between your ad and your calendar. When something breaks, we fix it.

  • Single team, single system, single point of accountability
  • Nothing falls between "the ad worked" and "the appointment booked"
  • There's no one else to call when something breaks, because we built every piece
Learn more
Qualification

Strategic Friction

We make it harder to book on purpose. Pre-screening, VSL qualification, application forms. The people who get through are the ones worth your sales team's time.

  • Filters out tire-kickers before they reach your calendar
  • Every booked call is someone who already knows what you do
  • Qualifying happens at the application, not on the call your sales team takes
Learn more
What We Do

What this looks like in practice

Specific examples. Not vague promises.

Meta Ads Manager screenshot showing campaigns Rainwater Marketing runs for accounting and tax-planning clients

New Client Acquisition

A tax planning firm needs qualified appointments. We build the Meta campaign, write copy that speaks to firm owners, set up VSL qualification, and deliver 25-37+ booked appointments per month. Scales with your budget.

  • Meta Ads strategy
  • VSL funnel build
  • Lead qualification
  • Appointment booking
Example landing page Rainwater Marketing built for a client, showing the VSL qualification flow

Funnel Rebuild

An accounting firm's existing ads are generating garbage leads. We audit, rebuild the qualification flow, add strategic friction, and cut wasted sales time by 90%.

  • Full funnel audit
  • Qualification redesign
  • Creative refresh
  • Conversion optimization
Performance dashboard for a Rainwater Marketing client showing 26,753 leads at $61.54 per lead across scaled ad spend

Scale & Optimize

A growing firm needs to scale what's working without losing lead quality. We expand targeting, split test creative, and track cost per booked appointment weekly.

  • Audience expansion
  • Creative testing
  • Weekly reporting
  • Cost per appointment tracking

Have a similar challenge?

Book a consultation

It's that easy to get started

From first call to booked appointments. Transparent and structured.

Discovery & Fit

45 min

A conversation about your firm, goals, and fit.

  • Understand your current pipeline
  • Identify target client profile
  • Assess market opportunity
  • Determine if we're the right fit for each other

Strategy & Research

First week

Market research, targeting strategy, copy, funnel design.

  • Competitive landscape analysis
  • Audience targeting strategy
  • Ad copy and creative direction
  • Funnel architecture planning

Build & Launch

First week and a half

Landing pages, VSL, qualification flows, ad creatives.

  • Landing page development
  • VSL and video assets
  • Qualification flow setup
  • Ad creative production

Optimize & Scale

Ongoing

Real-time monitoring, split testing, appointment tracking.

  • Daily performance monitoring
  • A/B split testing
  • Audience expansion
  • Cost per appointment optimization

Report & Adapt

Weekly

Transparent reporting, strategy adjustments, full visibility.

  • Weekly performance reports
  • Strategy review sessions
  • Pipeline and ROI tracking
  • Continuous improvement plan

Ready to take the first step?

Book a consultation
Trust

Trust through experience

What our clients say

Running a few late. Closing one of your ads right now. $36K annually with a $9K discount. This is a big deal man. $45K for tax planning today. Plus a CAS pending close to $59K. Great job man.

MG

Michael G.

Managing Partner, Full-service accounting firm

Thanks man. Truly. Peace of mind.

($64,400 contracted from $14,887 ad spend · 4.3:1 ROI)

BH

Brett H.

Marketing Manager, B2B sales coaching firm

Made the one change you told me about. Three sales came through immediately. Crazy how small things move the needle.

JG

Jake G.

Sales Manager, Sales operations for accounting firms

Book a consultation
Mason Rainwater leaning in to help an accountant at a Corvee industry event
Mason Rainwater with Amanda Argue, Co-Founder and Chief of Staff at Corvee/Instead, at a Corvee industry event
Mason's Master Internet Marketing Certification framed on a desk

About Mason

  • I spent 7 years inside the accounting industry at Corvee and TAS Scale before I ever ran an ad for an accounting firm.

  • I've helped hundreds of firm owners, built backend systems, and seen what profitable practices look like from the inside. Most marketers read about your business. We've lived it. Not from the outside.

  • I put real money into ongoing skill development. The Master Internet Marketing certification on my desk took 500+ hours, and it's not the only one. Most agencies stop learning the day they sign their first client.

  • Most agencies hand your account to a junior media buyer the day you sign. We don't. Every operator on our team passes the same test: if I wouldn't let them run ads for my family, they don't run ads for you. Same bar.

Let's talk

Questions you're
probably asking

Most agencies are media buyers with good sales pitches. They manage your ads and hand you a spreadsheet of "leads." We build and own your entire funnel, from ad creative to qualification flow to booked appointment. When something underperforms, we fix it. We don't send you a report and shrug.

It means we intentionally add steps that filter out unqualified prospects before they reach your calendar. VSL pages, pre-screening questions, application forms. Most agencies would call this "reducing conversions." We call it "making sure your sales person isn't wasting time on tire-kickers."

We strongly recommend it. Our strategies (3-day booking windows, fast follow-ups, qualification gates) need someone with open calendar slots. If you're running the firm and taking sales calls, those slots don't exist and the system stalls. Can it work without a dedicated sales person? Yes. Do we recommend it? No. The goal here is to give you the volume to add 2, 3, 5+ sales staff over time. If you don't know how to hire that team, we have partners who do.

It varies, the same way a tax plan varies by client. A real estate investor and a service business owner don't get the same strategy because their situations aren't the same. Same here. One firm walks in with no funnel, no tracking, and 4-year-old creative. Another has most of the pieces and just needs the strategy sharpened. We build for what's actually in front of us, not a template. Specifics get worked out on the call.

What we won't do: bind you to a 6-month contract, auto-renew terms, or charge a penalty if you leave. That's how mediocre agencies guarantee they get paid. We don't need to scam you into a long-term contract to keep your business.

Most campaigns start generating booked appointments in a week and a half to 3 weeks once we're live. Speed to live depends on how fast you can get us creative assets and intake info. From there, the system sharpens as we learn what your specific market responds to.

Accounting firms and CFOs are where the deepest expertise lives. That's the niche we built the methodology around. Here's the thing though: the systems we run (full-funnel ownership, strategic friction, qualification gates) work for any high-ticket service business that books appointments. If you're outside accounting or finance and you've read this far, we should still talk. The methodology travels.

About 5 hours of recording on your end, split across 2-3 sessions. That's it. We make it fast with a teleprompter workflow and scripts written in your voice, so you're not memorizing someone else's language. We're doing the heavy research on your firm and market on our end. The specifics get walked through on the call.

This work is why we beat other agencies. Doing it with speed is why you'll beat other firms. If you've read this far, you've got the drive. We just need you to move.

Still have questions?

Book a consultation

Ready to talk?

We'll spend 45 minutes on your firm. By the end you'll know two things: whether paid ads can grow you from where you are right now, and exactly what it'd take if they can.

Book a Consultation